You never get a second chance to make a first impression. You have heard this before but do you know
what it means and, more importantly, do you know why it matters? The first thirty seconds that you
speak to someone sets the tone for the entire conversation and even the nature of your relationship.
What you say and how you present yourself in that thirty seconds can make or break a deal. Each
decision that your new contact makes about you is based on how they view you during that first thirty
seconds. What are you saying when you first meet someone new? Are you confident? Can you clearly
convey who you are and what you do?
Every time you meet someone new, you have a great opportunity to sell yourself, your company, and
your product. You do not have a captive audience that will hang on your every word for as long as
you choose to speak. There are at least two of you in that situation and each one of you has a story to
tell. Each moment matters and you need to choose your words carefully to ensure that your message
is conveyed clearly. A properly constructed 30 Second Commercial can open the door of opportunity.
Starting with your Hello Statement, moving on to probing questions and proper use of eye contact and
body moment, you have the potential for an amazing 30 Second Commercial.
Creating a powerful 30 Second Commercial has a double benefit. First, you are able to prepare what
you want to say and how you want to say it to ensure that the other person will understand your
message. The best time and place to prepare is in the comfort of your home or at office before the
meeting, rather than as you’re shaking their hand. You can avoid the concern of using the right words
or stumbling over a mixed message because you have planned and practiced what you’re going to say.
You can try several versions and choose the best one, making sure that each word carries meaning.
The second benefit is that you will have more confidence knowing that you are prepared for the
conversation. Nothing ads to your ability to persuade like a bit of self assurance and an aura of success.
Whether you are attending a basic networking meeting with a hundred people or headed into a
scheduled meeting with a potential partner, you can enter both situations feeling confident that you
can clearly and concisely communicate who you are, what you do, and why it’s important. For more tips
on how to create a powerful 30 Second Commercial, contact Your Life Wisdom at 800.366.6308 or visit
www.ylwisdom.com and pick up your copy of Me in 30 Seconds. Make every word and every gesture
move you closer to a successful relationship by being fully prepared.
